Wanted: Luxury-loving couples available to runescape money globetrot for six months and get paid to test out the most romantic wedding and honeymoon destinations around the world.
It's a hard offer to resist, but what's being described as "The Ultimate Job" is just the latest in a series of recent dream positions to capture the public's imagination and serve as a brilliant marketing tool for people and places.
"It's been sort of crazy," said Rosemarie Meleady, managing director of RunawayBrideAndGroom.com, describing the response to the new promotion.
The Irish travel agency came up with the idea in part after seeing last year's blockbuster "Best Job in the World" campaign in Australia.
More than 1,000 couples runescape accounts have already applied for the chance to be sent to resorts in Africa, Europe, Asia and the United States.
The winners will be asked to blog about their experiences a few times a week "when they can get out of the hammock after sipping a glass of champagne," Meleady said, and write for The Irish Times once a month.
They will also be paid 20,000 euros (about $27,000). Hopefuls have until April 7 to apply for the "horrendous assignment" -- as the company teasingly calls it -- which starts mid-May.
You don't have to be Irish to apply, but you do have to tout Ireland as part of the process.
"We've had applications from Korea, China, Macedonia, Croatia, India and Saudi Arabia," Meleady said. "They're coming in about five every hour -- I'm working around the clock."
There's also been high interest from the United States, with one couple who is to be married in a California vineyard this summer vowing to cancel their plans if they win so they can get hitched in Ireland instead.
How it started
The travel dream job craze exploded onto the scene in January 2009 when Australia's Tourism Queensland announced it was seeking someone to spend six months on Hamilton Island in the Great Barrier Reef.
The person was to be paid almost $140,000 to blog about the experience and promote tourism in the area -- or the "Best Job in the World."
Ben Southall, a 34-year-old British man, beat out 34,000 other applicants runescape gold for the gig, which ended earlier this year.
"I think I've done more in these six months than I've done in the previous 34 years of my life. To be able to do this sort of thing, in this location, and report on it can't really be classed as work," Southall told CNN as he prepared to return home.
The success of the Tourism Queensland idea inspired several similar dream jobs.
Last fall's "67 Days of Smiles" campaign by the Orlando/Orange County Convention & Visitors Bureau in Florida paid a couple $25,000 to spend 67 days visiting every theme park and attraction in Orlando and -- you guessed it -- write about it.
I had a lot of spectacular times, but it was never a vacation
--Hardy Wallace, former wine country lifestyle correspondent
Then there was the "Really Goode Job" created by the Murphy-Goode winery in Healdsburg, California. About 2,400 people applied last spring to become the company's "wine country lifestyle correspondent" -- a person tasked with promoting the winery through social media sites. The six-month gig paid $60,000.
"It was the most fun job I've ever had in my life," said wine aficionado and blogger Hardy Wallace, 36, who was selected rs gold for the position just a few months after he was laid off from a sales and marketing job in Atlanta, Georgia.
He knows what you're thinking: The gig probably amounted to nothing more than sipping wine and visiting a few Web sites, right? Wrong, Wallace said; it was actually a ton of work. In six months, he wrote 200 blog posts, shot 45 videos, sent 7,000 tweets and attended numerous events to promote the winery, he recalled.
"I had a lot of spectacular times, but it was never a vacation," Wallace said.
The job opened up many doors when it ended last month, and Wallace now permanently lives in Sonoma County, California, splitting his time working for two small wineries he's always admired, he said.
"A year ago, I was unemployed, and I was trying to figure out how to make this work. And when I think of everything that's happened in the past year, I'm extremely grateful," Wallace said.
Allure of travel fuels viral marketing
Some of the companies behind the aion gold campaigns are probably very grateful too.
The "Best Job in the World" generated tens of millions of dollars in free publicity for Tourism Queensland thanks to bloggers and media outlets fascinated by the story, said David Meerman Scott, a marketing strategist and author of "The New Rules of Marketing & PR."
He travels all over the world as a speaker and has been asking audiences in countries like Japan, India, Estonia and Latvia whether they have heard of the Australian campaign. On average, 20 percent of people raise their hands.
"That's remarkable -- that you can do something which doesn't cost a lot of money, compared to television commercials, and 20 percent of the world ... has heard of it," Scott said.
The chance to go to exotic places was a big selling point in the "Best Job in the World," and copycats have followed because travel is associated with luxury and it's something lots of different people can write about, Scott said.
RunawayBrideAndGroom.com can attest to the allure of globetrotting and the power of viral marketing. The company's Web site has had 100,000 hits since announcing "The Ultimate Job," Meleady said.
"It snowballed aion kinah, it's so exciting," she added.
2010年3月31日星期三
2010年3月30日星期二
Want A Free Lunch? Work For Facebook
The dot-com bubble has long since burst runescape money, but one Silicon Valley perk is still alive and well — and it becomes very important each day at noon: free lunch.
One of the most popular cooks in Silicon Valley is Facebook's executive chef and self-designated "culinary overlord," Josef Desimone. His bustling kitchen serves 1,300 lunches a day — runescape accounts more than some restaurants serve over the course of a week.
Desimone was on track for a successful career in San Francisco's competitive restaurant world before the high-tech industry came calling. First, it was Google. But he wouldn't even consider a job as a corporate chef at first. To him, that was the runescape gold easy way out — with weekends off, repeating menus and canned ingredients. But he changed his mind in 2003.
"And when I went to Google, it was nothing like that," he says. "It was completely the opposite: It was all free-range; it was all organic. It was everything that the restaurant I was working at couldn't afford to be."
Five years later, he started the Facebook culinary program from scratch.
"We do a brand-new menu every single day — every single meal period from a different region of the world. Which, you know, I don't know any restaurant that does that," Desimone says.
The fare ranges from Italian to Korean to Scandinavian to Northern Indian. He says that variety is essential for Facebook employees.
"Changing the menu and being so diverse with it is great," he says. "Because we got people here from all over the world, you know, and I'm sure a lot of them are homesick. You're from Sweden, he's from India ... but what I can do is bring a little slice of what you're used to here."
On this day, Facebook employees Sara Brooks and Joanna Lee are chowing down on wasabi mashed potatoes and tofu steak.
"I've always found something that I can eat every day really safely, and it makes me really happy," Brooks says.
"It also makes for a healthier environment," Lee says. "You know you have healthy options in the workplace instead of, you know, grabbing a bag of chips or grabbing fast food."
But health and happiness are not the only things high-tech companies care about when they start in-house meal programs. It also helps when luring in new talent.
"Google offered food — all of a sudden, they were the engineering mecca. Facebook offered food and, all the sudden, same thing. You know, they become the engineering mecca," Desimone rs gold says. "There's a reason for that. ... It's a great recruiting tool."
And with breakfast, lunch and dinner offered in addition to perks like free dry cleaning, free transportation and even free gyms at some companies, it's easier to get employees to put aion gold in the long hours demanded by the high-tech industry.
One of the most popular cooks in Silicon Valley is Facebook's executive chef and self-designated "culinary overlord," Josef Desimone. His bustling kitchen serves 1,300 lunches a day — runescape accounts more than some restaurants serve over the course of a week.
Desimone was on track for a successful career in San Francisco's competitive restaurant world before the high-tech industry came calling. First, it was Google. But he wouldn't even consider a job as a corporate chef at first. To him, that was the runescape gold easy way out — with weekends off, repeating menus and canned ingredients. But he changed his mind in 2003.
"And when I went to Google, it was nothing like that," he says. "It was completely the opposite: It was all free-range; it was all organic. It was everything that the restaurant I was working at couldn't afford to be."
Five years later, he started the Facebook culinary program from scratch.
"We do a brand-new menu every single day — every single meal period from a different region of the world. Which, you know, I don't know any restaurant that does that," Desimone says.
The fare ranges from Italian to Korean to Scandinavian to Northern Indian. He says that variety is essential for Facebook employees.
"Changing the menu and being so diverse with it is great," he says. "Because we got people here from all over the world, you know, and I'm sure a lot of them are homesick. You're from Sweden, he's from India ... but what I can do is bring a little slice of what you're used to here."
On this day, Facebook employees Sara Brooks and Joanna Lee are chowing down on wasabi mashed potatoes and tofu steak.
"I've always found something that I can eat every day really safely, and it makes me really happy," Brooks says.
"It also makes for a healthier environment," Lee says. "You know you have healthy options in the workplace instead of, you know, grabbing a bag of chips or grabbing fast food."
But health and happiness are not the only things high-tech companies care about when they start in-house meal programs. It also helps when luring in new talent.
"Google offered food — all of a sudden, they were the engineering mecca. Facebook offered food and, all the sudden, same thing. You know, they become the engineering mecca," Desimone rs gold says. "There's a reason for that. ... It's a great recruiting tool."
And with breakfast, lunch and dinner offered in addition to perks like free dry cleaning, free transportation and even free gyms at some companies, it's easier to get employees to put aion gold in the long hours demanded by the high-tech industry.
2010年3月29日星期一
The work has saved me
Speaking on Radio 4's Desert Island Discs, the runescape money Oscar-winning actress described being crippled throughout her life by the condition, which she first suffered while playing the leading role in a West End revival of the musical Me and My Girl in the 1980s.
She said: "I think my first bout of that was when I was doing Me and My Girl, funnily enough.
"I really didn't change my clothes or answer the phone, but went into the theatre every night and was cheerful and sang the Lambeth Walk.
"That's what actors do. But I think that was my first bout with an actual clinical depression."
During the programme, which is broadcast today, Kirsty Young, the presenter, asked Thompson about a five-year period during the 1990s, when she starred in seven films, was nominated for five Oscars and was also divorced from the actor and director, Kenneth Branagh.
Asked how she stayed sane, Thompson replied: "I don't think I did stay sane, actually. It was tough. I think I probably should have sought professional help long before I actually did, for all sorts of reasons.
"Yes, divorce, ghastly, painful business but also fame, in some ways a ghastly, painful business as well. You become slightly runescape accounts more public property in a way that's not necessarily always comfortable."
Thompson, 50, who is married to the actor Greg Wise, described how writing the screenplay for the film adaptation of Sense and Sensibility, in which she starred alongside Wise and Kate Winslet, helped her overcome another period of severe depression during the breakdown of her first marriage.
She said: "The only thing I could do was write. I used to crawl from the bedroom to the computer and just sit and write, and then I was alright, because I was not present.
"Sense and Sensibility really saved me from going under, I think, in a very nasty way."
The star of films including Nanny McPhee, Love Actually and An Education, also described acting as "an escape from myself, which I'm ashamed to say I enjoy very much."
Asked what she was escaping, Thompson said: "Oh, you know, the runescape gold voices in my head. The constant "must do better", "must try harder" plus "you're too fat and not really a very good mother".
"That punitive conscience is part of my psychiatric problem."
Thompson also recounted how Wise initially pursued Winslet during the filming of Sense and Sensibility, because a soothsayer had told him that he would meet his future wife on the set.
She said: "Of course I was still married, so he thought it was Winslet and courted her assiduously.
"I remember him taking her to Glastonbury, which she hated because it was all hippyish, because Greg's quite hippyish and he kept thinking 'this just isn't working, I think she's just got to be wrong'."
The actress also attributed rs gold part of her success to the fact that her career is not based on her looks.
She said: "I don't think I am considered a beauty... I've always thought of myself as a character actress, so in a sense I've got much less to lose."
Thompson's choice of music for her desert island included Hold On by Tom Waits, Cantaloop (Flip Fantasia) by Us3 and Cándidos by Inti-Illimani.
Her luxury was a saucepan and her chosen book was aion gold Homer's Odyssey.
She said: "I think my first bout of that was when I was doing Me and My Girl, funnily enough.
"I really didn't change my clothes or answer the phone, but went into the theatre every night and was cheerful and sang the Lambeth Walk.
"That's what actors do. But I think that was my first bout with an actual clinical depression."
During the programme, which is broadcast today, Kirsty Young, the presenter, asked Thompson about a five-year period during the 1990s, when she starred in seven films, was nominated for five Oscars and was also divorced from the actor and director, Kenneth Branagh.
Asked how she stayed sane, Thompson replied: "I don't think I did stay sane, actually. It was tough. I think I probably should have sought professional help long before I actually did, for all sorts of reasons.
"Yes, divorce, ghastly, painful business but also fame, in some ways a ghastly, painful business as well. You become slightly runescape accounts more public property in a way that's not necessarily always comfortable."
Thompson, 50, who is married to the actor Greg Wise, described how writing the screenplay for the film adaptation of Sense and Sensibility, in which she starred alongside Wise and Kate Winslet, helped her overcome another period of severe depression during the breakdown of her first marriage.
She said: "The only thing I could do was write. I used to crawl from the bedroom to the computer and just sit and write, and then I was alright, because I was not present.
"Sense and Sensibility really saved me from going under, I think, in a very nasty way."
The star of films including Nanny McPhee, Love Actually and An Education, also described acting as "an escape from myself, which I'm ashamed to say I enjoy very much."
Asked what she was escaping, Thompson said: "Oh, you know, the runescape gold voices in my head. The constant "must do better", "must try harder" plus "you're too fat and not really a very good mother".
"That punitive conscience is part of my psychiatric problem."
Thompson also recounted how Wise initially pursued Winslet during the filming of Sense and Sensibility, because a soothsayer had told him that he would meet his future wife on the set.
She said: "Of course I was still married, so he thought it was Winslet and courted her assiduously.
"I remember him taking her to Glastonbury, which she hated because it was all hippyish, because Greg's quite hippyish and he kept thinking 'this just isn't working, I think she's just got to be wrong'."
The actress also attributed rs gold part of her success to the fact that her career is not based on her looks.
She said: "I don't think I am considered a beauty... I've always thought of myself as a character actress, so in a sense I've got much less to lose."
Thompson's choice of music for her desert island included Hold On by Tom Waits, Cantaloop (Flip Fantasia) by Us3 and Cándidos by Inti-Illimani.
Her luxury was a saucepan and her chosen book was aion gold Homer's Odyssey.
2010年3月25日星期四
Lady Gaga's videos pass 1 billion views
Lady Gaga's music videos have reached runescape money a combined total of a whopping one billion page views based on the data provided by video analytics company Visible Measures, according to CNN.
She thus became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views runescape accounts ).
While the number is incredible and shows the extent of the world's fascination with Lady Gaga, there is a caveat in how the page views are being measured.
Visible Measures claims that it uses the technology that measures total audience that has been exposed to a viral video campaign, no matter where the videos travel online.
Following Lady Gaga, the Twilight saga and Soulja Boy are close behind with 980 million and 860 million page views, respectively.
She thus became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views runescape accounts ).
While the number is incredible and shows the extent of the world's fascination with Lady Gaga, there is a caveat in how the page views are being measured.
Visible Measures claims that it uses the technology that measures total audience that has been exposed to a viral video campaign, no matter where the videos travel online.
Following Lady Gaga, the Twilight saga and Soulja Boy are close behind with 980 million and 860 million page views, respectively.
Lady Gaga has been a hit on Vevo and YouTube, with 25 percent of runescape gold Vevo's visitors eyeing only for her. Besides, the pop star has also attracted Internet attention from elsewhere.
Lady Gaga poses on the red carpet at the 52nd annual Grammy Awards in Los Angeles January 31, 2010.
Singer Lady Gaga arrives for the amFAR annual gala to kick off Fashion Week rs gold in New York February 10, 2010.
2010年3月24日星期三
Geneva atom smasher to try record collisions
Operators of the world's largest runescape money atom smasher said Tuesday they will try in a week to collide proton beams at record high energy in a new bid to discover secrets of the universe.The European Organization for Nuclear Research, or CERN, says beams have been circulating in the Large Hadron Collider at 3.5 trillion electron runescape accounts volts since Friday, 3 1/2 times higher than the previous record set late last year. The operators have kept the beams apart but they will attempt to collide them on March 30.
The higher energy is meant to increase the likelihood that scientists will be able to examine the smallest particles and forces within the atom that could reveal more about the make-up of matter and the universe.
"We've still got a lot of work to do before collisions," said Steve Myers, CERN's director for accelerators and technology. "Just lining the beams up is a challenge in itself. It's a bit like firing needles across the Atlantic and getting them to collide half way."
The collider — housed in a 27-kilometer (17-mile) tunnel under the Swiss-French border at Geneva — has been operating well since November when it was restarted following extensive repairs.
It soon eclipsed the next largest accelerator — the Tevatron at Fermilab near Chicago — pushing its energy to 1.18 trillion electron volts, or TeV. Tevatron operates at 0.98 TeV.
The $10 billion LHC was launched with great fanfare on Sept. 10, 2008, but it was sidetracked nine days later when a badly soldered electrical splice overheated and set off a chain of damage to the massive superconducting magnets and other parts of the collider some 300 feet (100 meters) below the ground.
CERN had to undertake a $40 million program of repairs and improvements before it was ready to retry the machine at the end of November. Then the collider performed almost flawlessly, giving scientists valuable data in runescape gold the four-week run before Christmas.
CERN specialists have checked out and improved electrical connections and other parts throughout the machine.
The extra energy in Geneva is expected to reveal even more about the unanswered questions of particle physics, such as the existence of antimatter and the search for the Higgs boson, a hypothetical particle that scientist theorize gives mass to other particles and thus to other objects and creatures in the universe.
Scientists hope also to approach on a tiny scale what happened in the first split seconds after the Big Bang, which they theorize was the creation of the universe some 14 billion years ago.
When the collisions start at the new, higher energy, CERN plans to run the collider continuously for 18-24 months, much longer than previously.
This is because the machine operates at near absolute zero degrees, colder than outer space and shutting it off can require months to bring the equipment up to room temperature for any checks, repairs or improvements, CERN said.
The head of CERN, Rolf-Dieter Heuer, said it is likely to take months before any scientific discoveries are made, partly because it takes so long for computers to sort through the massive amount of data produced by the collisions.
Heuer said scientists hope by the end of this year to make discoveries into the mysterious dark matter that scientists believe comprises a quarter of the whole universe; the better understood visible universe makes aion kinah up only 5 percent of the universe.
Dark matter has been theorized by scientists to account for missing mass and bent light in faraway galaxies. Scientists believe it makes galaxies spin faster.
A separate entity called "dark energy" makes up the remaining 70 percent of the universe, and this is understood to be associated with the vacuum that is evenly distributed in space and time. It is believed to accelerate the expansion of the universe.
After two years of running, the LHC will be shut down for about a year and the specialists will install improvements and make other changes to enable the collider to operate at its design energy of 7 TeV in each direction to produce collisions of 14 TeV.
Physicists have used smaller, room-temperature colliders for decades to study the atom. They once thought protons and neutrons were the smallest components of the atom's nucleus, but the colliders showed that they are made of quarks and rs gold gluons and that there are other forces and particles.
The higher energy is meant to increase the likelihood that scientists will be able to examine the smallest particles and forces within the atom that could reveal more about the make-up of matter and the universe.
"We've still got a lot of work to do before collisions," said Steve Myers, CERN's director for accelerators and technology. "Just lining the beams up is a challenge in itself. It's a bit like firing needles across the Atlantic and getting them to collide half way."
The collider — housed in a 27-kilometer (17-mile) tunnel under the Swiss-French border at Geneva — has been operating well since November when it was restarted following extensive repairs.
It soon eclipsed the next largest accelerator — the Tevatron at Fermilab near Chicago — pushing its energy to 1.18 trillion electron volts, or TeV. Tevatron operates at 0.98 TeV.
The $10 billion LHC was launched with great fanfare on Sept. 10, 2008, but it was sidetracked nine days later when a badly soldered electrical splice overheated and set off a chain of damage to the massive superconducting magnets and other parts of the collider some 300 feet (100 meters) below the ground.
CERN had to undertake a $40 million program of repairs and improvements before it was ready to retry the machine at the end of November. Then the collider performed almost flawlessly, giving scientists valuable data in runescape gold the four-week run before Christmas.
CERN specialists have checked out and improved electrical connections and other parts throughout the machine.
The extra energy in Geneva is expected to reveal even more about the unanswered questions of particle physics, such as the existence of antimatter and the search for the Higgs boson, a hypothetical particle that scientist theorize gives mass to other particles and thus to other objects and creatures in the universe.
Scientists hope also to approach on a tiny scale what happened in the first split seconds after the Big Bang, which they theorize was the creation of the universe some 14 billion years ago.
When the collisions start at the new, higher energy, CERN plans to run the collider continuously for 18-24 months, much longer than previously.
This is because the machine operates at near absolute zero degrees, colder than outer space and shutting it off can require months to bring the equipment up to room temperature for any checks, repairs or improvements, CERN said.
The head of CERN, Rolf-Dieter Heuer, said it is likely to take months before any scientific discoveries are made, partly because it takes so long for computers to sort through the massive amount of data produced by the collisions.
Heuer said scientists hope by the end of this year to make discoveries into the mysterious dark matter that scientists believe comprises a quarter of the whole universe; the better understood visible universe makes aion kinah up only 5 percent of the universe.
Dark matter has been theorized by scientists to account for missing mass and bent light in faraway galaxies. Scientists believe it makes galaxies spin faster.
A separate entity called "dark energy" makes up the remaining 70 percent of the universe, and this is understood to be associated with the vacuum that is evenly distributed in space and time. It is believed to accelerate the expansion of the universe.
After two years of running, the LHC will be shut down for about a year and the specialists will install improvements and make other changes to enable the collider to operate at its design energy of 7 TeV in each direction to produce collisions of 14 TeV.
Physicists have used smaller, room-temperature colliders for decades to study the atom. They once thought protons and neutrons were the smallest components of the atom's nucleus, but the colliders showed that they are made of quarks and rs gold gluons and that there are other forces and particles.
2010年3月23日星期二
Obese Kids Suffer More Leg, Foot Injuries: Study
Obese children are at increased runescape money risk for leg and foot injuries, a new study finds.Researchers looked at 23,000 children, ages 3 to 14. The one-sixth of the children who were obese had more leg, foot and ankle injuries than healthy runescape accounts weight children.
The study appears in the April issue of the journal Pediatrics.
"These findings are strongly troubling to those of us in the podiatry community. In addition to obesity causing injury and growth plate inflammation, children with existing foot ailments who have not been evaluated and runescape gold treated by a medical specialist, such as a podiatrist, have a much greater tendency to avoid exercise altogether," Ronald D. Jensen, president of the American Podiatric Medical Association, said in a news release.
"Inactivity is a major factor in developing obesity. For these reasons, it is important that parents be mindful of the type of footwear they purchase for their children and make rs gold sure that any sign of foot problems and pain be evaluated by a podiatrist immediately," he recommended.
The study appears in the April issue of the journal Pediatrics.
"These findings are strongly troubling to those of us in the podiatry community. In addition to obesity causing injury and growth plate inflammation, children with existing foot ailments who have not been evaluated and runescape gold treated by a medical specialist, such as a podiatrist, have a much greater tendency to avoid exercise altogether," Ronald D. Jensen, president of the American Podiatric Medical Association, said in a news release.
"Inactivity is a major factor in developing obesity. For these reasons, it is important that parents be mindful of the type of footwear they purchase for their children and make rs gold sure that any sign of foot problems and pain be evaluated by a podiatrist immediately," he recommended.
2010年3月22日星期一
Men Take More Risks When Pretty Women Are Around
Being around a pretty woman can make men take more risks, a runescape money new study finds.
Researchers looked at the risk-taking behaviors of 96 young adult men, with an average age of nearly 22, by asking them to do both easy and difficult tricks on skateboards.
First, the young men performed the tricks in front of another man, then in front of a young, attractive female. (The attractiveness of the woman was independently assessed by 20 male raters.)
The testosterone levels of the runescape gold skateboarders were measured after each trick. Testosterone is a male sex hormone that fuels sexual interest, arousal and activity, and is also associated with increased competition and risk-taking.
When skateboarders attempt tricks, they make a split-second decision about whether to abort the trick or try to land it , based on a mid-air evaluation of the likelihood of success and on the physical costs that failure might bring — such as falling flat on their face.
It was that moment the researchers sought to examine, because it resembles rs gold the type of risky decisions that young men make when behind the steering wheel of a car or when in physical confrontations with each other. As a group, young males are at the highest risk of early death of any group in industrialized countries in part because they are the biggest risk-takers.
As the researchers expected, the skateboarders took greater risks in the presence of the attractive female, even when they knew there was a greater chance they could crash. Along with this increased risk-taking, the young men had higher testosterone levels when they performed in front aion kinah of the female than when they did their jumps in front of another guy.
"This experiment provides evidence for an effect that has existed in art, mythology, and literature for thousands of years: Beautiful women lead men to throw caution to the wind," wrote the authors of the study, Richard Ronay and William von Hippel, of the University of Queensland in Australia.
"These findings suggest that, for men, the adaptive benefits gained by enticing mates and intimidating rivals may have resulted in evolved hormonal and neurological mechanisms that facilitated greater risk-taking in the presence of attractive women," they added.
The results of the research runescape accounts are detailed in the first issue of the journal Social Psychological and Personality Science.
Researchers looked at the risk-taking behaviors of 96 young adult men, with an average age of nearly 22, by asking them to do both easy and difficult tricks on skateboards.
First, the young men performed the tricks in front of another man, then in front of a young, attractive female. (The attractiveness of the woman was independently assessed by 20 male raters.)
The testosterone levels of the runescape gold skateboarders were measured after each trick. Testosterone is a male sex hormone that fuels sexual interest, arousal and activity, and is also associated with increased competition and risk-taking.
When skateboarders attempt tricks, they make a split-second decision about whether to abort the trick or try to land it , based on a mid-air evaluation of the likelihood of success and on the physical costs that failure might bring — such as falling flat on their face.
It was that moment the researchers sought to examine, because it resembles rs gold the type of risky decisions that young men make when behind the steering wheel of a car or when in physical confrontations with each other. As a group, young males are at the highest risk of early death of any group in industrialized countries in part because they are the biggest risk-takers.
As the researchers expected, the skateboarders took greater risks in the presence of the attractive female, even when they knew there was a greater chance they could crash. Along with this increased risk-taking, the young men had higher testosterone levels when they performed in front aion kinah of the female than when they did their jumps in front of another guy.
"This experiment provides evidence for an effect that has existed in art, mythology, and literature for thousands of years: Beautiful women lead men to throw caution to the wind," wrote the authors of the study, Richard Ronay and William von Hippel, of the University of Queensland in Australia.
"These findings suggest that, for men, the adaptive benefits gained by enticing mates and intimidating rivals may have resulted in evolved hormonal and neurological mechanisms that facilitated greater risk-taking in the presence of attractive women," they added.
The results of the research runescape accounts are detailed in the first issue of the journal Social Psychological and Personality Science.
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